企业市场营销环境分析误区研究

On the Mistaken Analysis of the Environment of the Marketing Management

市场营销环境是企业市场研究中的重要内容。市场营销环境的分析对于企业采取正确的营销战略具有非常重要的作用。可是在企业市场营销工作中,却常常陷入环境分析的误区。具体对策包括树立新型市场营销观念和正确的买方市场观念以及加强人员培训等。

The environment of the marketing management is an important content in the studying about enterprise market. The analysis of environment of the marketing management is very important for the enterprise to select marketing strategy. But in the enterprise' s marketing management, enterprises often sink into the mistake analysis of environment of the marketing management. This thesis aims at analyzing mistaken regions, finding the effective countermeasure, and offering the references and foundations for the enterprise' s policy.