安全套社会营销项目效果评价

The Effect Evaluation of the Condom Social Marketing Project

通过对北京市海淀区和上海市闵行区青年人和流动人口进行的批质量抽样调查 ,分析了我国第一次实施的安全套社会营销项目的效果 ,项目结果令人满意。讨论了项目取得的成绩和安全套社会营销在我国的可行性。

This paper analyzed the effect of the first Condom Social Marketing project conducted in Beijing's Haidian district and Shanghai's Minhang district, and discussed both the advantages and disadvantage of the project by means of the Lot Quality Assurance Sampling from the young and the floating population in the two districts.