摘要
当前"媒介经营管理人才"炙手可热,而高校新闻专业教学却无法满足社会对于此类人才的迫切需求。造成这一特殊现象的主要原因是媒介经营管理学科建设中的诸多矛盾和问题。文章对此进行了深入分析,并提出新的论点及相应的对策。
The media management talents are very popular today, while the teaching of news discipline in university can not satisfy the society requirement of such talents. It is mainly because of the contradictions and problems in the process of the discipline building. The essay constructs a deep analysis, puts forward new thesis and corresponding countermeasures.
出处
《合肥工业大学学报（社会科学版）》
2003年第6期64-67,共4页
Journal of Hefei University of Technology(Social Sciences)
关键词
新闻传播学
媒介经营管理
学科建设
study of news propagation
media management
discipline building
