公益类电视栏目制作策略分析——以CCT2《激情创业》栏目为个案的分析

The Creation Strategy of Public-spirited Television Column

本文以中央电视台经济生活频道《激情创业》栏目为个案 ,对公益类电视栏目定位及收视率进行分析 ,并提出制作策略。

Based on the economic column on CCTV,this article makes an analysis of the choice and decision of contents and the effects,and it also puts forward the creation strategy.