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会展经济与城市品牌联动效应的思考

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摘要 随着社会经济的进一步发展,城市面貌也发生了翻天覆地的变化,部分城市逐渐形成品牌化,促进城市经济进一步发展。本文通过带动产业发展、优化产业结构、提高城市服务能力三个方面对会展经济与城市品牌的联动效应进行了讨论,并通过提高重视程度、明确品牌定位、提升会展水平三个方面对会展经济与城市品牌联动途径进行了总结,希望为关注这一话题的人们提供参考。
作者 王曦
出处 《文化创新比较研究》 2018年第12期71-72,共2页 Comparative Study of Cultural Innovation
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