基于网络的微博舆情传播方式及引导机制研究

And the guide mechanism of the micro-blog public opinion communication based on Network

随着网络的迅速普及,网民的声音越来越被重视起来,特别是微博等即时信息发布工具的兴起,正在逐步的改变着官民的互动格局,关于社会热点公众的参与度进一步提升,公众民主意识逐步增强。本文主要分析当前网络舆情的现状,探讨传播方式等,同时指出政府在应对网络舆情时存在的问题,文中还对建立政府微博进行了阐述,提出要建立一整套的完善机制这一解决方案。

With the rapid popularization of Internet,Internet users voice more and more attention,especially the rise of micro-blog real-time information publishing tools,is gradually changing the interaction pattern of the government and people,to further enhance the participation on hot social public,public democracy consciousness strengthens gradually.This paper analyses the current situation of network public opinion,the dissemination way and so on,and points out that the existence of government in dealing with the network public opinion of the issue,the establishment of government micro-blog is discussed,put forward a sound mechanism to establish a set of this solution.