试论新媒体对高校大学生党建的挑战及对策

The challenge of new media on College Students' Party construction and Countermeasures

论文分析了新媒体的含义,并从新媒体的内涵、外延及其本质和核心特征等方面全面论述了新媒体的定义。论文接着从新媒体技术的迅猛发展本身以及以新媒体为典型传播工具的网络社会本身的开放性和互动性的特点对大学生党建现有的管理模式提出了挑战。最后,论文着重从深入大学生党员网络活动的微观领域,占领大学生党员的网上教育阵地,在新媒体环境中积极培育网络意见领袖,从而建立权威的信息发布平台等两个角度提出应对措施。

This paper analyzes the meaning of new media, new media and from the connotation, the extension and the essence and the core features a comprehensive discussion of the definition of new media. Secondly, from the new media technology's rapid development and new media as a typical communication network society itself open and interactive features on College Students' Party construction existing management mode to the challenge. Finally, the thesis deeply from the microcosmic field of Party members of college students network activity, occupation of Party members of university students online education, actively cultivate the network opinion leaders in the new media environment, so as to establish the authority of the information publishing platform, and put forward the countermeasures from two angles.