“绿色微博”的案例探究

The case study of“Green weibo”

通过对"请环保局长下河游泳"事件的全面分析,符合"微博首度曝光——利益相关者受牵连——公众转发评论——传统媒介介入——政府官员做出回应——类似事件发生"的运行逻辑。电子信息时代的到来,呼吁新媒体加入到生态文明建设中来,提出开通"绿色微博"的功能与意义,有助于培育公民环境意识,有利于经济社会的可持续发展。

Through the comprehensive analysis of event“invite environmental protection agency administrator to swim in the river”,the logical operation “weibo first - stakeholder involved - public forward and comment - traditional media intervention-government officials respond - similar incidents happen”.With electronic information age’s arrival,calling for new media to join in the construction of ecological civilization,putting forward the function and significance of “green weibo”.It helps to cultivate citizens’environmental consciousness,and do well to the sustainable development of economic and social environment.