论信息时代的汽车广告创意

In the information era of automobile advertising creative

汽车广告在现今的信息时代,作为工业化的代表体现,不仅仅是单纯的广而告之的功能,更是一门具有创意的广告艺术。目前的汽车行业,可谓营销策略色彩斑斓,这既促进了广告行业的蓬勃发展,又对于该行业企业之间的行销宣传起到了促进作用。面对越来越激烈的市场竞争,汽车广告作为广告业的领头羊,除了要更新和丰富行业的内容之外,也要为信息时代下的广告创意不断地推陈出新,因此我们关注到了很多拥有卓越创意和精美表现形式的汽车广告是很好的研究课题。

The car advertisement in today’s information age,as the representative of industrialization, is not only the advertising function,is more of a creative advertising art.At present,the automotive industry,colorful is marketing strategy,which not only promoted the rapid development of the advertising industry,but also for the enterprise marketing plays a promoting role.The face of increasingly fierce market competition,automobile advertising as advertising industry leader,in addition to update and enrich the content industry,but also for the information age under the advertisement creativity constantly bring forth the new through the old,so we pay attention to a lot of excellent creativity and exquisite form of automobile advertising research subject is very good.