信息化时代中国传统节日在大众传媒下的传承——从七夕到“中国情人节”

Chinese traditional festivals in the era of information transmission in mass media——to China from July 7th Valentine's day

随着全球一体化时代的到来,以及中国社会的更新变革,我国的传统节日受到了外来文化的巨大冲击,传统节日的影响力也在逐渐变得微弱,"七夕"就是其中之一。而当西方情人节被带到我们国家之后,七夕节才被冠以"中国情人节"的头衔而被重新提起。而在这样的一种节日内涵的改造运动中,传媒无疑起到了促进的作用。本文将对"中国情人节"走红的原因做简要的解析,并且对大众传媒对这一文化现象的影响进行阐述。

With the development of globalization,and Chinese social renovation,a traditional festival in our country by the huge impact of foreign culture,the traditional festival of the influence is also gradually become weak,"July 7th" is one of them.When the Western Valentine's Day was brought into our country,July 7th festival was called "Chinese Valentine's Day" of the title was again.While the reform movement in a festival connotation that the media,undoubtedly played a promoting role.This paper will make a brief analysis of the "Chinese Valentine's Day" became popular,and the influence of mass media on this cultural phenomenon are discussed.