秦皇岛国内旅游者在线旅游信息搜索行为的调查探究

Research on Domestic Tourist Online Tourism Information Searching Behavior in Qinhuangdao City

网络平台为旅游行业的发展提供了新的契机,与此同时,消费者利用网络进行信息搜索成为旅游信息搜索的一个主流趋势。本研究通过便利抽样的办法,基于调查问卷的一手数据,分析了秦皇岛国内旅游者在线信息搜索的人口特征、渠道及内容偏好,为旅游网站建设及网络营销策略的制定提供信息和参考。

Network platform provides new opportunities for the development of the tourism industry.At the same time,using the Internet to search tourism information becomes the main trends for tourist information search.By convenience sampling and searching the survey data,the research analyzed the demographic character,the channels and the content preference of tourists’online information search in Qinhuangdao. The research also provides information and references for developing tourism website and making online marketing strategy.