连锁经营模式下电子商务的应用分析

Analysis of the application of e-commerce chain operation mode

在互联网技术和电子商务飞速发展的今天,越来越多的消费人群已经接受了这一新兴的消费方式。这对过去传统的商业模式带来了巨大的挑战,同时也带来了更多的机遇。而很多传统的连锁经营的商业模式也开始于电子商务进行结合。连锁经营利用电子商务的便利,而电子商务利用分布广阔的连锁店可以减少许多流通成本,这样两者强强结合,使得一种新的商务方式诞生,同时为厂商、中间商以及客户提供了一种新的商务模式。本文就对连锁经营模式下电子商务进行应用分析。

With the rapid development of electronic commerce and Internet technology today,more and more people have accepted this emerging consumption pattern.It brings great challenges to the traditional business model,but also brings more opportunities.While many traditional chain business model also began in electronic commerce.Chain business use of e-commerce and e-business by convenience,broad distribution chain can reduce the number of circulation cost,so that both winners combined,the birth of a new way of business,provides a new type of business mode for manufacturers,dealers and customers.In this paper,the application of electronic commerce chain operation mode.