电子商务对传统企业影响的探讨

Analysis on the Influence of E-commerce on Traditional Enterprise

电子商务的迅速发展在给企业带来新的机遇的同时也对传统企业产生了重大的影响。本文在介绍电子商务与传统企业的定义之后,详细分析了电子商务对传统企业的组织结构、生产方式、营销模式以及采购管理等方面造成的影响,最后指出传统企业应该积极变革,以配合电子商务的发展。

The rapid development of e-commerce brings a new business opportunity to enterprises and it also has a significant impact to traditional enterprises.The paper introduces the definition of e-commerce and traditional enterprises and then analysis the impact of e-commerce on the traditional enterprises’organizational structure,production,marketing model and purchasing management.At last,the paper points out that traditional enterprise should actively reform to match the development of e-commerce.