基于第三方平台的常州市企业电子商务应用调研报告

Research on Applications of Third-party E-commerce Platform of Enterprises in Changzhou City

结合最新《国民经济行业分类》国家标准,以常州市中小企业为研究对象,本文将收集到的企业分成十个行业。利用Rand函数进行类型适宜抽样,对常州市企业基于第三方平台的电子商务发展现状和应用情况进行了分析。结果显示常州市企业基于第三方平台的电子商务处于初级阶段,行业间应用水平参差不齐,并且三星级及以上企业电子商务应用状况远远优于中小企业。最后结合调研成果,本文对常州市企业第三方电子商务的发展提出了一些建议。

According to the latest“Classification of National Industry“,we study the SMEs of 10 different industries in Changzhou.Using the appropriate sampling,we analyze status of application of third party e-commerce platform in Changzhou enterprises.The results show the situation of enterprises based on third party e-commerce platform varies,and the level of application of e-commerce in three-star and above enterprise is far superior to SMEs.At last,we put forward suggestions to the development of the third-party e-commerce of enterprises in Changzhou City.