陕西高校图书馆微博使用现状调查与分析

Investigation and Analysis on Application of Micro-blog of Shaanxi University Libraries

陕西高校图书馆微博使用情况调查显示,其微博存在关注度低、博文数少,申请认证比率低,年申请开博数量少,博文信息量有限、新鲜度不高、更新慢等问题;博文内容不具有轰动性、微博作用尚未显现、信息敏感度低是其主要原因;为充分发挥开博所具有的信息便捷获取、交流与共享,推广服务品牌、推动服务创新多样化,提高受众素质等优势,陕西高校图书馆应落实微博维护部门,提高博文内容的普适性、交互性,定位微博风格、整合各类信息,有针对性地开展微博服务。

According to the investigation on application of micro-blog of Shaanxi university libraries,There are some problems on that,such as low attention,a few articles,low ratio of application for certification,seldom application for opening the micro-blog for every year,limited and old information that is updated slowly.The causes are inflammatory contents of the articles,inconspicuous micro-blog function and low sensitivity on information,etc.In order to give full play to the advantages of micro-blog for convenient access,communication and sharing to information,the promotion of brand,service innovation and diversification and the improvement of quality of readers and so on,Shaanxi university libraries should determine the micro-blog maintenance department,improve the universality and interactivity of the content,position the style,integrate all kinds of information and carry out the targeted micro-blog service.