赤峰市旅游文化网络传播探讨

Research on Tourism Cultural Network Communication of Chifeng City

赤峰市旅游文化资源丰富,当前网络传播给赤峰市旅游文化的传播带来巨大的挑战和机遇,面临着网站质量与数量均落后于平均水平,网站传播内容缺乏特色等问题,只有发挥网络传播赤峰旅游文化积极效应的对策,与传统媒体、现有网络资源合理结合,才能形成民族气息浓厚独具特色的赤峰市旅游文化网络传播新局面。

Chifeng tourism culture is rich in resources,the current network transmission to propagation of Chifeng tourism culture brought great challenges and opportunities,facing the site quality and quantity are lagged behind the average level,website content is lack of features,only to play the positive effects of network communication strategy of Chifeng tourism culture,and traditional media,the existing cyber source the reasonable combination,can form a strong ethnic flavor unique tourism culture of Chifeng network communication in new situation.