基于电子商务环境下的特色农产品营销探究

Study on the characteristics of agricultural products marketing based on e-commerce environment

近年来,电子商务得到了迅猛的发展。如何通过电子商务对农产品进行销售,是大家都关心的一个重要问题,文章从在电子商务环境下农产品如何开展营销活动入手,研究了当前形势下我国农产品电子商务存在的问题,并提出了应对措施。

In recent years,with the rapid development of electronic commerce.How the e-commerce for sales of agricultural products,is an important problem of concern to everyone,from how to agricultural products under the environment of e-commerce marketing activities of research,the existing e-commerce of agricultural products in China under the current situation,problems,and the countermeasures were put forward.