摘要
以李宁为代表的传统企业在互联网转型中的失败,给体育产业与电子商务的结合带来极大的思考。对此本文从电子商务的本质出发,对当前体育产业与电子商务的结合从营销技术、数据挖掘的角度进行思考,并提出自己的参考意见。
The failure of traditional enterprise transformation on the Internet represented by Linning,brings huge thinking about the combination of sports industry and e-commerce,this paper starts from the marketing technology,data mining to discuss the combination of them,and and put forward their own references.
出处
《电子测试》
2015年第9X期117-118,共2页
Electronic Test
关键词
体育产业
电子商务
精准营销
数据挖掘
sports industry
Electronic commerce
Precision marketing
Data mining
