网络营销下企业新型渠道冲突及突围

New Channel Conflict of Enterprise and Breakout under Internet Marketing

随着网络营销的发展,引发了企业新型渠道冲突,如何突破多渠道运营下的发展困局成为企业亟待解决的问题,本文首先对新型渠道冲突进行了界定,并分析了新型渠道冲突产生的原因,针对性的提出了在网络营销环境下企业如何进行突围,进而推动企业营销的进一步发展。

With the development of network marketing, channel conflict triggered a new business, how to break the impasse developing multi-channel operating under become a serious problem, this paper for the new channel conflict defines and analyzes a new channel conflicts the reason, targeted at the network presented how companies break through the marketing environment, thus promoting the further development of corporate marketing.