微信营销在企业应用中的问题及对策研究

Micro-channel marketing problems and countermeasures in enterprise applications

微信作为智能手机的新即时通信方式,已成为人们生活的一部分。作为移动时代企业营销的新兴工具,微信营销的发展前途不言而喻。但是目前企业在应用微信营销时仍存在着一些问题。本文从分析企业应用微信营销的五种主要模式中存在的问题出发,探讨了应对这些问题的对策,为企业有效的开展微信营销提供参考和建议。

The micro-channel as a new way of instant messaging smartphones, has become part of people's lives. As a new era of mobile business marketing tool, micro-channel marketing promising self-evident. But now companies in the application of micro-channel marketing, there are still some problems. This article analyzes the presence of micro-channel marketing enterprise applications five main modes problem, discusses the countermeasures to deal with these issues, to provide information and advice to enterprises to effectively carry out micro-channel marketing.