大数据背景下体育产业发展策略分析

Analysis on the development strategy of sports industry under the background of big data

随着大数据技术的日益发展成熟,大数据与体育产业发展相融合,为体育产业的快速发展提供了新的契机。将体育产业发展与大数据进行融合,利用大数据的分析技术,能够为我国体育创造更大的价值。本文主要研究大数据的特征、大数据时代我国体育产业面临的机遇与挑战以及大数据背景下我国体育产业发展策略。

With the development of big data technology, the integration of big data and sports industry has provided a new opportunity for the rapid development of sports industry. Sports industry development and the integration of large data, the use of large data analysis technology to create greater value for China's sports. This paper mainly studies the characteristics of big data, big data era of China's sports industry opportunities and challenges, as well as the development strategy of China's sports industry under the background of large data.