都匀毛尖“黔茶众筹”发展模式初步设计

Design on Business Mode of "Duyun Maojian Tea Crowd Funding"

产品市场开发不力及发展资金不足是都匀毛尖当前面临的重要问题。本文认为,可以通过黔茶众筹发展模式,以产品预售、权益出租等互联网众筹形式,利用可视化技术,让潜在认筹者实时直观感受茶叶种植、加工过程,应能有效消除认筹者的疑虑,促进众筹成功,从而帮助到茶众筹者解决产品销售不力和资金不足问题。此外,都匀毛尖"黔茶众筹"发展模式,在一定意义上,不仅是对寻求互联网+黔茶产业突破口的有益探索,而且对以食品为主的贵州农产品市场拓展也可能有借鉴价值。

That is an important issue for Duyun Maojian tea Lack of financing and weakness of product market development.One important feature of Crowd funding is to sale products on Internet channels by the form of product booking and Equity Renting.Potential invertors could get the live feelings to tea cultivation, processing by Visualization technique under 'Duyun Maojian Tea Crowd Funding' Business Mode,In that way, the most concerns issue like product quality would be eliminate Thereby solving the weak sales and financial issues. Besides,this paper argues, 'Guizhou Tea Crowd Funding' Business Mode of Duyun Maojian Not only beneficial exploration to seek a breakthrough for Internet+ Guizhou tea industry, But also may have reference value to solve Guizhou agricultural products marketing problems.