大数据下新媒体技术发展应用策略探究

Application Strategy Research of new media technology development under big data

随着互联网技术、移动互联网技术、数字技术等新的技术生成,新媒体取得了很大的发展空间,为社会大众广泛接受,实现信息传播的个性化、互动性,更加体现信息传播的对等性,并且能够快速产生很大的影响力,激发社会公众参与新闻互动的热情与积极性。因此,在新闻传播行业中应用新媒体技术能够凸显新闻传播的时效性,同时还能增强新闻的社会影响力。本文首先进行相关概念界定和内涵分析,然后分析新闻传播行业运用新媒体技术的重要性,最后尝试探索新媒体技术在新闻传播行业中的发展应用策略。

With the development of Internet technology, mobile Internet technology, digital technology and other new generation technology, new media has made great development space, has been widely accepted by the public, realize the information dissemination of personalized, interactive, more reflect the equivalence of information dissemination, and can produce great influence, enthusiasm and arouse the enthusiasm of the society public participation in the news interactive? Therefore, the timeliness of the application of new media technology in the news media industry is to highlight the dissemination of news, and enhance the social news influence? The article firstly analyzes the related concept and connotation, then to analyze the importance of the news media industry with the new media technology, and finally trying to explore new media technology in the news the spread of industry in the development and application of strategies?