从候鸟老人媒介形象看异地养老的文化冲突——以海南省为例

Viewing the cultural conflicts of migratory retiree from the media image of seasonal migratory retirees:Exemplified by Hainan province

面对人口快速老龄化与人口高流动性并存的社会现状,媒介所建构的候鸟老人形象必定影响公众对这一特殊老年群体的认知、情感和行为,也会影响相关政策的制定与实施。本文以海南省为例,对候鸟老人的媒介形象加以分析,进而以此为切入点,探究现实生活中异地养老方式背后的文化冲突,并提出相应的化解途径,对构建适宜异地养老的社会环境、积极应对人口老龄化具有典型意义。

Facing the social status of rapid population aging and high population mobility,the media image of the seasonal migratory retirees definitely influence the public’s cognition,emotion and behavior towards this particular elderly group,and also affect the formulation and implementation of relevant policies.Taking Hainan Province as an example,this paper analyzes the media image of the seasonal migratory retirees,and then uses this as an entry point to explore the cultural conflicts behind the migratory retiree in real life,and propose corresponding solutions to build a social environment suitable for the elderly.It is typical to actively respond to the aging of the population.