山东书法旅游初探

Exploration on the Calligraphy Traveling in Shandong Province

书法作为旅游资源进行开发具有持久的社会效益和经济效益。本文从区位交通、市场、政策、资源等方面分析发展山东书法旅游的优势,提出广泛发展群众参与,搭建书法旅游舞台、打造书法旅游精品路线和品牌、确保书法资源的保护发掘与创新利用,丰富书法旅游内容,提升其内涵和品质,大力开发书法旅游商品等一系列措施,从而促进山东书法旅游可持续发展。

Calligraphy has the lasting social and economic benefits as a tourist resource.This paper analysizes the development superiority of Shandong calligraphy traveling from the aspects of local transportation,marketing,strategy,resource and proposes the development tentative plan of Shandong calligraphy traveling: participate development extensively,build calligraphy traveling satge,create the calligraphy traveling hot itineraries and brand,protect and innonate the calligraphy traveling resource,and enrich the contents of the calligraphy resources,improve its content,quality and develop calligraphy tourist commodities strongly.