地域文化产业产品开发的RMP分析——以潍坊市休闲旅游产品为例

Analysis on Regional Cultural Tourism Products by RMP Theory——Weifang Leisure Tourism Product as an Example

文化产品是文化"资源化"的结果。特色文化产品的打造不仅要依靠骨干文化企业,而且要注重建设一批产业示范基地,发展具有地域和民族特色的文化产业群。旅游产品是文化产品的代表作之一,在打造山东半岛蓝色经济开发区的背景下,本文依据昂谱(RMP)理论考察潍坊市旅游产品的阶段性特征,总结潍坊市旅游文化产品的种类和市场化特性,通过旅游目的地生命周期(DLG)分析模式对潍坊市旅游文化产品发展状态进行深度解读。

Cultural products are results of the cultural resources. Building distinctive cultural products not only depend on the development of key cultural enterprises, but also building a number of industrial demonstration bases and developing regional and national characteristics cultural industries. Tourism products are masterpiece of cultural products. Basing on the RMP theory makes an analysis of Weifang phase characteristics of tourism products, sums up the type and characteristics of the market, and through DLC theoretical model interpretation the state of the development of tourism products, makes out the future path of the Weifang tourism.