潍坊滨海旅游市场营销策略研究

Research on Weifang Binhai Tourism Marketing Strategy

发挥潍坊滨海海洋旅游资源优势,打造"蓝色滨海"旅游品牌,促进滨海旅游市场快速发展,是潍坊市"突破滨海"战略的重要内容,更是促进滨海经济社会可持续发展的长远之策。潍坊滨海旅游市场整合营销策略,要以海滨带旅游为主线,形成滨海现代旅游圈,突出"蓝色潍坊、风筝故乡"主题,统一滨海旅游市场标识,协调使用各种传播手段,进行系统化现代整合营销。

Weifang city’s strategy Breakthrough Binhai which focus on playing the advantages of marine tourism resources,to create a blue coastal tourism brand and promote development of coastal tourism market,it is not only an important content of the strategy itself,but also a long- term policy to promote sustainable economic and social development of Binhai District. To carry out systematic modern integrated marketing strategy,we should set the coastal zone tourism as main line,highlight the theme of Blue Weifang,Kites’ Home,unify coastal tourism market logo,and coordinate various means of advertisement method.