现代企业网络营销策略分析

Analysis of Modern Enterprise Network Marketing Strategy

随着互联网技术的发展,通过网络开展营销活动已成为现代企业的必然选择。网络营销为企业创造了更多销售机会,有利于降低企业销售成本、提高消费者满意度。企业应积极转变观念,建设或选择网络营销平台和网络营销手段,整合产品、价格、渠道、促销策略等营销因素,加强与消费者沟通、品牌宣传和售后服务,形成体现自身特点的营销模式,提高产品市场占有率。

With the development of Internet technology,carrying out marketing activities through network becomes the inevitable choice of modern enterprises. Network marketing can create more sales opportunities,reduce the cost of enterprise sales,improve consumer satisfaction for enterprises. Enterprises should actively change their ideas,construction or choose network marketing platform and network marketing methods,integrate marketing factors such as product,price,channel,promotion strategy and so on,strengthen consumer communication,brand promotion and after- sales service,embody characteristics marketing mode and improve product market share.