试论经济新常态对潍坊旅游产业发展的影响

A Brief Analysis on Economic New Normal’s Influence on Weifang’s Tourism Industry

经济新常态既为潍坊市旅游产业发展提供了新机遇,也带来了新挑战。经济新常态下,潍坊市旅游产业发展呈现出增速由高速转为中高速、旅游需求结构趋向多元化、旅游消费分化加速等新态势。适应经济新常态的要求,潍坊市旅游产业要加快创新发展,以发展休闲旅游为重点,全力打造市场接受度高的中高端旅游市场,增强品牌吸引力。同时,要加强旅游产品的文化创意,完善产品资源内涵,充分利用新媒体推介旅游产品、拓展旅游市场。

The new economic norm for Weifang tourism development provides new opportunities,but also brings new challenges. Under the new economic norm,the tourism development of Weifang city showed growth from high speed to medium and high speed; the structure of tourism demand diversification; tourism consumption accelerated differentiation and other new economic situation. To adapt to the new normal,Weifang tourism industry needs to accelerate innovation and development,pay attention to the development of leisure tourism,create a high degree of market acceptance in the mid-end and high-end tourism market and enhance brand appeal. At the same time,it also needs to strengthen the cultural and creative tourism products,improve the product resources,make full use of new media to promote tourism products and expand the tourism market.