潍坊市入境旅游市场开发策略

The Development Strategies About the Inbound Tourist Market of Weifang

潍坊市入境旅游资源丰富,但缺乏资源整合和开发深度,未形成精品线路和旅游品牌;入境旅游市场发展年际变化和季节性变化明显以及入境游客停留时间短暂等特点比较显著。据此,潍坊市入境旅游市场开发应重视整合资源,打造入境旅游专线和'风筝都之旅'入境旅游品牌;重视宣传,加大境外重点市场开拓力度;重视提升入境旅游服务质量。

Weifang is rich in tourism resources,but lack of resource integration and further development,so the boutique lines and tourism brands are not formed. The characteristics of inbound tourist market in Weifang are obvious,such as the inter-annual variation,seasonal variation and the short stay time. According to these,the development of Weifang inbound tourist market should emphasize on the resource integration,build the Inbound tourism lines and make the brand——A journey of the kite city. Meanwhile,we should enlarge the development effects of the key external markets and pay more attention to improve the tourism service quality.