潍坊历史文化资源的开发与品牌打造

On the Developing and Brand Building of Historical and Cultural Resources in Weifang

潍坊历史文化悠久,境内历史文化遗迹众多,但这些历史文化遗迹的文化内涵远未发掘出来。潍坊应对境内历史文化遗迹进行分类,打造各类特色文化圈,并依据这些文化圈的特色开发既体现历史文化又具经济价值的文化产品,打造完整的文化产业链,从而塑造潍坊历史文化品牌,将历史文化资源软实力转化为促进经济社会发展的硬实力。

Weifang has a long history and culture with numerous historic relics,but the cultural connotation of these historical and cultural relics are far from being explored. Weifang should classify historical and cultural relics and build a variety of characteristic culture circles. According to the characteristics of these cultural circles,Weifang should develop the cultural products that reflect both historical and economic value,build a complete cultural industry chain,shape the historical and cultural brand of Weifang,and finally transform the soft power of historical and cultural resources into the hard power to promote economic and social development.