旅游目的地竞争力测评:方法和应用

Measuring Competitiveness of Tourist Destinations:Methods and Applications

本研究综合梳理旅游目的地竞争力测评的主要方法论模型,尤其以思玛和威尔逊(2007)的模型为基础,聚焦于二阶段限定条件效率模型(two-stage conditioned efficiency model)。与其他办法相比,该技术具有许多优点,并且能够适应旅游竞争力的内在特征,能够反映外部因素的决定性影响。另外,通过采用双重驱动过程,为其他模型固有的传统偏差提供解决方案,不失为一种特别有效的方法。

The present works offers a summary of the main methodological models applied to measure the competitiveness of tourist destinations,focusing particular attention on one method,the two-stage conditioned efficiency model,based on the model developed by Simar and Wilson(2007).This technique offers a number of advantages compared to other approaches,and adapts well to the features inherent in of tourist competitiveness,reflecting the determining effect of external factors.Moreover,by applying a double bootstrap process,it proves to be a particularly robust method,since it provides a solution to the traditional biases attributed to other models.