文化产业之社会责任:全球老龄化背景下的中国老年消费者超市购物体验研究与设计

Social Responsibility of Cultural Industry:Holistic Supermarket Experience Design for Older Customers in China

自2000年以来,中国的文化产业发展迅速。很多学者讨论了文化产业社会责任的内涵和文化企业该如何履行其社会责任,但是很少有学者从全球老龄化的角度探讨文化企业的社会责任。本研究为文化产业如何通过服务设计和设计研究来改善全球老龄化为中国带来的社会问题提供了案例参考,旨在调查中国老年消费者在他们超市购物流程中所面临的挑战和困难,从而为设计师从整体设计的角度提高超市服务设计提供灵感和设计依据。

Since 2000, China’s cultural industry has developed rapidly. Many scholars have discussed the connotation of cultural industry social responsibility and how cultural enterprises should fulfill their social responsibility. However,there is a paucity of study has expored cultural enterprises’ social responsibility from the perspective of global aging challenge. This study provides a case study of how the cultural industry can improve the social issues that global ageing brought to China through the product and service. It investigated difficulties and challenges that older customers face in a supermarket environment in China, to provides inspiration and evidences for designers to improve supermarket environment and service design from a holistic shopping experience design perspective.