韩国电视剧出口贸易的溢出效应研究

Study on Spillover Effects of Korean TV Drama Export Trade

文化贸易作为国际贸易的重要组成部分,其进出口必然也具有溢出效应。并且因为文化产业本身的关联性很强,文化出口贸易的溢出效应可能更甚于其他贸易。本文以文化出口贸易的溢出效应为研究视角,以韩国电视剧出口中国带来的溢出效应为研究对象,通过典型案例的对比分析,以及在旅游、服装、化妆品、食品、汽车、手机等行业的数据梳理韩国电视剧出口中国带来的溢出效应,并且对韩国文化商品包括韩剧的出口贸易溢出效应做了初步的实证研究,验证了溢出效应的产生。最后,为我国电视剧出口贸易能够破除'点消费'的困境并产生更大的溢出效应提出合理化的建议。

As an important part of international trade, cultural trade inevitably has spillover effects. And because the cultural industry has strong correlation, the spillover effect of cultural export trade can bring more spillover effects than other trade. Based on spillover effects as the research perspective of cultural exports,spillover effects in the exports of Korean TV series to China as the research object, through the contrastive analysis of typical cases, such as tourism, clothing, cosmetics and food, cars,mobile phones, and so on,we summarize the exporting spillover effects of Korean TV in China. Then we make a preliminary empirical research about the exporting spillover effects of Korean culture goods and TV. The results verified the spillover effect. Finally, we put forward some rationalization proposals for the TV series in China export trade to break the plight of "point consumption" and to generate greater spillover effects.