台湾少数民族文化创意产业的历史、特点与启示

The History,Characteristics and Enlightenment of Taiwan’s Ethnic Minority Culture and Creative Industry

台湾少数民族文化创意产业起步早,在观光旅游、工艺产品、节庆活动等产业上颇具亮点。它具有如当局的支持与重视,传统与国际的结合,提倡'永续'和部落营造,市场化资本运作等特点,能较成功地实现文化资源的产业转换。台湾少数民族文化产业启示大陆应重视有形之手的定位,增强民族自信,大胆采用新技术与营销手法,敢于引入多种资本,使少数民族文化产业得以更好地发展。

Taiwan’s ethnic minority culture creative industry started early,and it has great attractions in tourism, arts and crafts, festivals’ activities and other industries. It has some characters, such as the support and attention from the government, the combination of tradition and international, sustainable development, and tribal construction, marketization capital operation and so on.It can successfully realize the industrial transformation of cultural resources.Taiwan minority culture industry inspires inland that we should pay attention to positioning the visible hand, enhancing national self-confidence, boldly using new technology and marketing practices, daring to introduce a variety of capital, for better development of the ethnic cultural industry.