“互联网+”下大学生文化消费行为模式分析——基于江苏省大学生的问卷调查

Analysis on the Cultural Consumption Behavior of College Students under the Internet Plus Based on the Questionnaire of College Students in Jiangsu

'互联网+'下大学生的社会生活和消费方式发生了巨大的变革,同时也影响到大学生的文化消费领域。本文在现有文化消费理论基础上,以江苏省大学生为样本,选用有序Probit模型进行实证研究。研究发现:'互联网+'影响了文化消费群体的年龄阶段,打破了传统的文化消费边界,变革了信息传播方式以及改变了大学生文化消费行为和习惯。这些变化使得大学生文化消费在'互联网+'的环境下,呈现出年轻化、低成本性、分享性和自主性的特点。

Tremendous changes have been taken place in college students’ social life and consumption patterns under the Internet plus background, and they have also affected the cultural consumption of college students. Based on the existing theory of cultural consumption, this paper takes college students in Jiangsu Province as a sample,and chooses the ordered Probit model to make an empirical study. The result shows that Internet plus has influenced the age of cultural consumers,breaks the traditional cultural consumption boundary,changes the way of information dissemination and the cultural consumption behavior and habits of college students. These changes make the cultural consumption of college students appear young, low-cost, sharing and autonomous under the environment of Internet plus.