基于社会网络视角的文化消费空间网络结构研究——以中国省际数据为例

Research on Spatial Structure of Cultural Consumption Network Based on Social Network——Taking the Interprovincial Data in China as an Example

本文应用社会学和文化地理学的相关理论,利用社会网络分析法构建了文化消费网络结构的实证分析模型。在以地理距离为权重的空间模型基础上加入亚文化因素,应用属性数据分析中国各区域在文化消费网络中所处的位置及作用。研究表明:以北京、上海为代表的经济发达地区对全国的文化消费有较强的溢出效应,同时以陕西、河南、山东为代表的非经济发达地区,由于处在我国传统文化中心地区,对其他地区的文化消费也具有显著的溢出作用。由此可以证明文化消费网络中的社会学习效应由经济因素和文化因素共同影响。

Based on the theory of sociology and cultural geography, this paper uses the social network analysis methods to construct me, empirical analysis model of the network structure of cultural consumption, which add the subcultural factors into the spatial model with geographical distance as the weight, to analyze the position and function of each region in the cultural consumption network and draw the following conclusions: The economically developed areas in China, represented by Beijing and Shanghai, have a strong spillover effect on cultural consumption. At the same time,the area which are located in the traditional cultural center of China,such as Shaanxi, Henan, and Shandong Province, also has a significant spillover effect. The research can prove that the social learning effect in the cultural consumption network is influenced by both economic factors and cultural factors.