意象美学视角下书法艺术数字文化体验设计研究

Research on Digital Cultural Experience Design of Calligraphy in View of Image Aesthetics

当代文化消费是注重用户体验的消费方式。借助设计学中的体验设计研究方法,开发书法艺术产品体验模型,帮助数字体验产品表达文化,增强用户体验。具体方法是将体验设计模型与意象的表达传递方式相融合,构建意象文化体验模型。根据模型将中国传统文化主题的意象元素提取,从收集、分析、引导、感知四个层面逐层推进。以书法艺术为例,设计深层次、意象型的现代数字文化产品,满足用户对书法艺术文化的深入体验需求,加深对书法艺术的认知。

Contemporary cultural consumption is the emphasis on user experience. With the help of the research methods in design, we develop the experience model of calligraphic art products, help the digital experience products to express the culture, and enhance the user experience. The method is to combine the experience design model and the image expression delivery mode,and design the image cultural experience model. According to the model, the image elements of Chinese traditional culture are extracted from four levels:collection, analysis, guidance and perception. Taking calligraphy art as an example, we design modern digital culture products of deep level and image type.To meet users’ in-depth experience of calligraphy art needs, their understanding of calligraphy art is deepened.