“互联网+”时代文化产业跨界发展与混业经营研究

Research on the Cross-border Development and Mixed Operation of Cultural Industry in the Era of “Internet+”

网络社会的崛起打破了产业、产品、行业、区域间的边界,各个行业以跨界方式进入文化产业领域,文化产业发展进入高度跨界融合、混业经营的新格局。文化产业的混业经营,既表现在传统业务转型、升级过程中形成的以'新旧融合'为特色的混业经营的主体模式,也表现在新文化业态层出不穷的混业经营的附加模式。文化产业的混业经营在跨界融合的1.0时代、2.0时代与3.0时代都有所布局,且形成了内在的规律。从发展路径来看,从单一产品战略到多元化布局,将混业经营演变成常态;从单向合作到致力于多向互动,塑造融合共生的生态;基于技术创新与制度创新协同牵引文化企业混业经营轨迹。

The rise of the network society has broken the boundaries of industries,products,lines of business,and regions.Each line of business has entered the field of cultural industry in a cross-border way,and the development of cultural industry has stepped into the new pattern of high-degree cross-border integration and mixed operation.The mixed operation of cultural industry is embodied at not only the major mode of mixed operation featured by the'new and old integration'formed during the transformation and upgrading process of traditional businesses,but also the additional mode of mixed operation with endless emerging of new cultural business forms.The mixed operation of cultural industry has been arranged in the eras 1.0,2.0 and 3.0 of cross-border integration,and has formed the inherent law.The development path is to make mixed operation become normal from single product strategy to diversified layout;to build the ecology of integration and co-existence from single-way cooperation to hammering at multi-way interaction;and to guide the track of cultural enterprises’mixed operation based on the coordination of technical innovation and system innovation.