大运河文化带沿线城市发展数字文化产业策略探析

Analysis on the Strategy for Cities along the Grand Canal Culture Belt to Develop Digital Culture Industry

大运河文化带建设给沿线城市带来发展机遇,数字文化产业也越来越受到重视,利用大运河文化资源发展数字文化产业,有利于大运河文化的保护、传承与弘扬,有利于文化消费产品转化,有利于文化产业提档升级。大运河沿线城市发展数字文化产业,通过统筹规划布局,坚持内容为王,建设数字园区,实施品牌带动等策略,能有效推动大运河文化带数字文化产业的发展,能确保把大运河文化的保护、传承与利用落到实处。

The construction of the Grand Canal Culture Belt has brought development opportunities to the cities along the line,and the digital culture industry has also received more and more attention.Developing digital culture industry by using the Grand Canal culture resources is conducive to the protection,inheritance and propagation of Grand Canal culture,to the transformation of cultural consumption products,and to the upgrading of cultural industry.The development of digital culture industry in the cities along the Grand Canal by the strategies like making planning and layout uniformly,persisting in placing content at the most important place,constructing digital parks,and implementing brand driving,etc.,could effectively promote the development of digital culture industry along the Grand Canal Culture Belt,and ensure the practical implementation of the protection,inheritance and utilization of the Grand Canal Culture.