论新媒体环境下网络综艺节目主持人的语言审美——以《火星情报局》为例

Research On Language Aesthetic of the Hosts of the Network Variety Show under the New Media Environment——Case Study of Mars Intelligence Agency

在'互联网+'时代,互动性强、包容性高的网络综艺节目已逐渐成为受众的关注焦点。由此,研究网络综艺主持人语言文本的艺术及美感,以适应当今新媒体语境的要求势在必行。本文以《火星情报局》为样本,对主持人的语言特点进行分析,以质性研究为主,研究网络综艺主持人语言文本及表现形式背后的艺术构成,从而对在新媒体环境下主持艺术所应具备的新特点加以认知与思考。新媒体时代下网络综艺节目主持人的语言审美标准不能仅从音韵音声、个性风格等视角进行评判,而应从语言环境、语言应用原则方面进行适应新时代发展的审美选择。

In the era of'Internet+',strongly interactive and highly inclusive network variety shows have gradually become the focus of the audience’s concern.Therefore,it is imperative to research the art and aesthetic perception of the language text of network variety show hosts,in order to meet the requirements of the new media context nowadays.Taking'Mars Intelligence Agency'as a sample,this paper carries out analysis from the host’s language characteristics,researches the artistic composition behind the language text and expression form of network variety show hosts by giving priority to qualitative research,so as to recognize and think about the new characteristics of hosting art in the new media environment.In the era of new media,the language aesthetic standard of the network variety show hosts cannot be judged only from the perspectives of phonology and sound,and personality style,etc.,but shall make aesthetic choice meet the requirements of the development of the new era from the aspects of language environment and language application principles.