摘要
商务谈判是各相关专业重要的专业基础课,对于高职层次,主要讲述商务谈判的基本原理、原则、程序,并结合案例教学对商务谈判战术及策略进行分析研究。在此基础上通过设立模拟商务谈判帮助学生掌握商务谈判所需的基本技巧,检验学生在实践中运用商务谈判知识的能力,增强学生对今后实际工作的适应性。
Business negotiation is an important course for the students majoring in economics and management. The teaching of business negotiation in higher vocational colleges focuses on the principle, procedure and the analysis of cases. On the basis of the teaching of theory and the study of cases , the students’ abilities are tested in simulant negotiation so that they can adapt to the actual work in the future.
出处
《武汉电力职业技术学院学报》
2006年第2期14-16,共3页
Journal of Wuhan Electric Power Technical College
关键词
商务谈判
案例分析
模拟商务谈判
business negotiation
analysis of cases
simulation