摘要
"公共关系学"是一门实践性极强的应用学科。教学必须重视理论与实际相结合,不能以传统的理论教学模式为主,需要加大"启发式"教学力度,采用更为灵活、生动的教学方式。案例教学是提高公共关系课程教学效果的重要方式之一,能调动教与学两个方面的积极性。案例教学的组织应遵循5项原则选择适合的案例,以及采取有效的教学方法。进一步提高案例教学实效还需妥善处理与传统理论教学的关系和改进考核评价方式。
A public relations is an applied subject with strong practice.Teaching should be the combination of theory and practice rather than traditional theory teaching mode.An increase on the heuristic teaching and an adoption to more flexible and vivid teaching method are in need.Case teaching is one of the important ways to improve the teaching effect of public relations to mobilize the enthusiasm of teaching and learning in two aspects.
出处
《武汉电力职业技术学院学报》
2013年第2期24-27,共4页
Journal of Wuhan Electric Power Technical College
关键词
公共关系
案例教学
组织
public relations
case teaching
organization
