商品学的实践教学模式探讨

On Practical Learning Pattern in Merchandising

针对商品学的实践教学模式分析,根据高校对商品学人才需求的相应课程设置,从教学模式、教学内容、教学手段、教学评价体系入手,探讨了课内实践与课外实践结合的教学模式、教学项目优选、更新教学手段、课外实践调研报告的教学评价体系,对调动学生学习主动性、培养学生的创新能力和应用型商品学人才具有借鉴意义。

The thesis analyses practical learning pattern in merchandising in accordance with the curriculum set in university. The innovation of practice learning pattern combined the extracurricular practice and classroom practice is discussed from the different aspects in the practice teaching project selection,updating teaching means and investigation report on the practice of extracurricular evaluation,which have a reference meaning for inspiring learning initiative,the development of student’s innovation capacity and the training of applied merchandising talent.