购买“民主”:新媒体时代的劳动价值论

Purchase of“Democracy”: The Labor Value Theory in the New Media Era

文章从暴力、恐怖主义与新媒体的市场化的关系入手,讨论了中国社交媒体从微博时代进入微信时代,"民主"如何成为今天社交平台巨头和电商帝国的最大生意,描述了社交媒体使用价值和交换价值之间的矛盾、紧张与悖论,以及今天社交媒体发展的两种霸权模式:阿里的"章鱼模式"(或"病毒式"模式)和微信的"黑洞模式"。新媒体时代的发现就是资本积累的秘密在于"人"本身的资本化,人自身的再生产创造出新的使用价值。"人是一切数据的总和"从相反的方向揭示了劳动价值论与人的再"无产阶级"化过程。新媒体时代创造性劳动本身也是自我出卖的过程,人的自我数码化成为新媒体时代的"大数据",而人/劳动者的再生产过程以数据的方式成为新媒体时代剩余价值的来源,人的彻底的数据化正是"信息资本主义"最深刻的体现,马克思所判断的生产(供给)、交换(市场)、消费(需求)之间的结构性危机将以更加严峻的方式降临。

This article starts with the relationship between violence,terrorism and the market-oriented media.From Weibo era to We Chat era,it discusses how"democracy"became the biggest business in today's social hegemonic platform and e-commerce’s empire.It describes the contradictions,tensions and paradoxes between the use-value and exchange-value of social media,as well as the development of two hegemonic modes of social media today:Ali's"octopus mode"(or"viral"mode)and Wechat’s"black hole mode".The secret of new media‘s capital accumulation lies in the capitalization of"human beings"itself,and the reproduction of human creates new useful value."Human is the sum of all data"reveals the resurgence of Marxism’s labor value theory and the process of"proletarianization"of human beings from the opposite direction.Creative labor in the new media is also a process of self-selling.The self-digitization of people has become the"big data".The reproduction process of people or labors has become the source of surplus value through data.Thorough dataization is the most profound manifestation of"information capitalism."The structural crisis between production(supply),exchange(market)and consumption(demand)that Marx predicts will arrive in an even severe way.