乡村治理视角下乡村文化的生产与传播——基于北京市郊区农民宣讲团的案例分析

Rural Cultural Production and Communication in the Background of the Rural Revitalization

基于对北京市郊区农民宣讲团的组织者、组织过程、宣讲者、培训者访谈资料分析,研究发现,作为个体农民的文化传播实践,既是一个被引导的过程,也是一个主动参与的过程。在这个过程中,政府一方面对农民的文化生产与传播进行引导,另一方面,农民作为演讲者自身,从个体主义的视角,对乡村文化进行再生产与再传播,在乡村文化再生产与传播实践过程中,形成了显性的制度引导和隐性的个体文化传播实践之间的合作与冲突。这种合作与冲突,也构成了乡村基层治理中的一种新路径。

Based on the analysis of the speech materials of the peasants’ speech group,and of the interviews with the speakers,trainees and organizers in of Beijing countryside in 2015 and 2017,this article puts forward the following viewpoints:the peasants’ individual cultural practice process is both spontaneous and endogenous,in which the government tries to guide the practical process through the formal institutional leading on the one side,the peasants try to re-construct the government-led practical process through looking for their subjectivities on the other side.Between the peasants and institutional leading the new governmental style has been performing.