从技术困境到风险感知:对智媒热的冷思考

From Technical Dilemma to Risk Perception:Rethinking about Intellectual Media

随着人工智能技术的快速发展,智媒在传媒业掀起了一股热潮。在智媒热的背景下,学界和业界对智媒的未来展开了广泛探讨。然而,伴随着传媒业的实践,智媒也显露出种种问题和隐患,需要对其发展进行重新评估。从媒体软决定论出发,结合行业发展大量数据,通过对智媒的技术基础和用户接受两方面的分析,窥探出智媒现阶段的真实发展状况,从而对传媒业中的智媒热进行冷思考。研究发现,智媒仍然处于弱人工智能阶段,对智媒的期待应回归理性。一方面,现阶段的智媒技术仍处于初级阶段,VR/AR并未普及且方便性及费用需要优化、物联网技术并未爆发、新界面与新交互尚未成熟;另一方面,智媒传播形态的用户接受仍有待观察,用户对于对话式新闻、定制化新闻、传感器新闻以及临场式新闻的使用存在风险感知。

With the rapid development of artificial intelligence technology,intellectual media has been a hot topic in the media industry.The academic community and the industry have conducted extensive discussions on the future of intellectual media.However,with the practice of the media industry,the intelligence media has also revealed some problems and hidden dangers,which require scholars and professionals in media industry to rethink its influence and value profoundly.Intellectual media is based on the artificial intelligence,therefore from the soft media determinism,with the large amount of data in the industry,the real development status of the intelligent media at this stage can be revealed form the technical basis and user acceptance of the media.The article finds that the intelligence media is still in the primary stage,and the expectation of the intelligence media should be rationality.At this stage,on the one hand,the technical foundation of the intellectual media is in the primary stage:VR/AR is not popular and the convenience and cost need to be optimized,Internet of Things technology has not broken out,and new interfaces and interactions are not yet mature;On the other hand,user acceptance of the media communication form remains to be seen:users have risk perceptions for the use of conversational news,customized news,sensor news,and presence news.