“一带一路”倡议在伊斯兰世界的传播:战略能力与文明对话

Dialogue Between Chinese and Islamic Civilizations:How to Spread the Belt and Road Initiative Widely in Islamic World?

伊斯兰世界与中国拥有深厚的历史交往传统,广泛的现实合作基础,是推动"一带一路"建设、共建人类命运共同体的重要战略力量。作者先后走访伊朗、阿联酋等伊斯兰国家,通过问卷调查、深度访谈、实地观察等方法,探寻"一带一路"倡议在伊斯兰世界传播中面临的挑战,研究"一带一路"倡议在伊斯兰世界传播的战略与路径。调查显示,中国与伊斯兰世界的交流中存在"双向刻板印象"问题,伊斯兰世界对中国国家形象的当代认知与未来预期存在较大反差,对中国企业在伊斯兰世界的经贸活动存在许多认识误区。在建设"一带一路"的新时代背景下加强对伊斯兰世界的传播,要着眼于构建人类新文明的战略目标,全面提升战略传播能力,加强对伊斯兰世界的认知研究,创新传播理念与手段,拓展中华文明与伊斯兰文明对话的途径。

With profound historical friendship and current in-depth cooperation,the World of Islam is the strategic power to promote the Belt and Road Initiative with China. To build a community of shared future for mankind,expand cooperation and promote common development,China and Islamic states must stay together and push for dialogues,exchanges and tolerance between and among civilizations,to break the prejudice and bias from western powers,which is the call for our time. Since 2017,the writer has carried out cross-cultural communication studies twice in Iran and United Arab Emirates in succession,by means of questionnaire survey,depth interview and field observation technique. This article constructs the assessment framework model from comprehensive evaluation indexes about China and Chinese people,such as economic image,political attitude and cultural identity. This survey attempts to have a deeper insight into how people in Islamic states think about China,and how could China spread a more favorable image of the country in the Islamic world. The research objects are including but not limited to government department officials,global enterprise staff members,academic researchers,and journalists. On the basis of the data got from these two countries,this article gives some suggestions on how to build a more robust mechanism for external communication in Islamic world for China. Firstly,Chinese government and news reporters must strengthen their theoretical study,continually boosting the accomplishment of Islamic history and culture,and then a groundwork for mutual respect and understanding can be buiet. Secondly,adjusting and changing communication model of thinking is a long-lasting but vital process when reporting international news,especially in Islamic world. As we must keep pace with the changes of the global situations and environment and cannot just hear voice form the West. Thirdly,at the micro level,Chinese media people should change the discourse systems and expression approaches when communicate with different cultural background. Also,this article suggests that in Islamic world,the worthiest and most susceptible audience are young people. Last but not least,this article proposes that we human being should respect the harmony in diversity but not uniformity,and build a new platform beyond territory for different religions,cultures,states and nations. Only in this way,can we enhance mutual trust and finally develop a new human civilization order.