社交网络平台下的创意产业价值链重构

Creative Industrial Value Chain Reconstruction of Social Network Platform

社交网络的蓬勃发展已经成为全球范围的社会现象,各种商业应用日益多样。本文在阐述社交网络特点的基础上,分析了社交网络的运用给创意产业价值链各个环节带来的影响,继而探讨了整个创意产业价值链的重构及发展趋势。

The vigorous development of the social network has become a worldwide social phenomenon,and the diversity of business applications is increasing.This thesis analyses the impact the social network imposes on the creative industry,based on introducing the characteristics of the social network.Furthermore,it discusses the reconstruction and development of the creative industrial value chain.