我国电视剧出口的困境及其对策

The Study on China TV plays’ s export

我国电视剧产量居世界第一,但其出口能力却与其在国内市场的表现极不相称,不仅出口总额低,而且输出类型也相对单调。从海外市场对中国电视剧的反馈来看,中国式叙事方式和高密度文化语境,对海外观众欣赏中国电视剧形成了一定阻碍。为缓解这一困境,提升我国电视剧的国际竞争力,国产电视剧需瞄准文化接近性市场,注重以国际惯例生产、销售电视剧产品,努力挖掘并积极使用全球文化消费通行的主题及符号。

The production of our country’TV plays ranks frist in the world,However,the exports is very low,which does’t match with our Pnductwn moreover,the out put type is also very nontonows.In my view,that’s because it’s difficult to make foreigner understand the way of Chinese expression.To solve this problem and improve the competitiveness of our TV plays,we must seek and use global cultural consumption theme and symbol.